LO4: Final video

This is the final cut of the tv trailer for my short film. I reached this version after many different drafts and versions. I decided to use fast paced music as it allows me to use jump cuts and makes the film seem more exciting.

LO3 - Planning advertisements as part of a campaign

Mind Map

Budget

The Budget for my advertising campaign includes use of equipment, software and the distribution of advertisements. I am going to give myself a total budget of £850 as I believe that this is enough to cover everything that I need for a successful campaign.

Equipment - All of the footage has already been recorded so there is no need for any cameras or microphones.

Software - The cost of software is £20 a month over a 4 month period. Totalling £80 for software.

Promotion - The promotion and distribution of my advertisements is where most of my budget will go. I will be making 100 A3 posters which will cost £2.80 each or £280 altogether. Iwill also make 10 A1 poster which together will be an additional £90. The remaining budget will go towards social media promotion, this includes using features like facebooks "boost" and getting popular pages and websites to use the advertisements and promote the film. I will also be uploading my trailer to youtube, this won't cost me anything youtube is a free service.

Mood board

Production Schedule

Location Recce

Risk Assessment

Storyboarding of tv spot

Footage log

For the trailer I didn't have to film any new footage as we had already recorded it all as part of Unit 41. Thereby instead of having to do a new footage log I was able to bring over the one that I handmade as a part of that unit.

LO3 - Production Schedule

This is the production schedule for the creating the audiovisual and print based advertisements as for the short film I created as part of Unit 41. I dedicated most of my time to the Production/editing as this is where I will need to invest the most effort for positive results