Aims and Objectives
I will be creating an audio visual advertisement for the short film "False Awakening" that I created as part of my CDM diploma. This means that by the end of this unit I will have produced a thirty second TV spot using clips from the film amongst titles and credits; this is because we already have all of the footage we need to create this advert and so will not by required to capture any additional camera footage. I need to make that this advert successfully conveys the tone and genre of my film, as well as hinting at the narrative whilst not revealing a large amount. Most importantly the advert needs to make the consumers excited for the film and want to go and see it.
False Awakening is a short horror/thriller featuring a teenage cast and drug use whilst also having heavy explicit language in some parts. I will not be able to put any of these in the advert because it need to be available for general public consumption, however I may need to put a warning about these elements at some point in the trailer. I will trying to show the genre of my film via use of music and using clips that correlate to this theme. I could also use titles to exemplify this, such as having quotes from film magazine and websites stating quotes like "The scariest film of the year" or "The best modern horror since______"; having commendations like these also work as positive advertising for the film and are likely to attract consumers who notice the praise it is receiving.
Target Audience
The target audience for my film will be younger, approximately aged between 15 and 25, this is due to it being more relatable to them based around the cast, they are also more likely to be accepting of the use of drugs and bad language featured in the film. Due to the horror genre and the violence near the end it is also likely to appeal to a male audience than females. Our film will also more likely to people with a lower spending power because of how the film is free to watch on youtube and the is aimed at a younger audience who will have less of an income. This means that my audience will probably be in the C1/C2/D category.
Campaign Message
The message of the campaign is to advertise and promote the short film "False Awakening" so that revenue can be maximised.
I will be creating an audio visual advertisement for the short film "False Awakening" that I created as part of my CDM diploma. This means that by the end of this unit I will have produced a thirty second TV spot using clips from the film amongst titles and credits; this is because we already have all of the footage we need to create this advert and so will not by required to capture any additional camera footage. I need to make that this advert successfully conveys the tone and genre of my film, as well as hinting at the narrative whilst not revealing a large amount. Most importantly the advert needs to make the consumers excited for the film and want to go and see it.
False Awakening is a short horror/thriller featuring a teenage cast and drug use whilst also having heavy explicit language in some parts. I will not be able to put any of these in the advert because it need to be available for general public consumption, however I may need to put a warning about these elements at some point in the trailer. I will trying to show the genre of my film via use of music and using clips that correlate to this theme. I could also use titles to exemplify this, such as having quotes from film magazine and websites stating quotes like "The scariest film of the year" or "The best modern horror since______"; having commendations like these also work as positive advertising for the film and are likely to attract consumers who notice the praise it is receiving.
Target Audience
The target audience for my film will be younger, approximately aged between 15 and 25, this is due to it being more relatable to them based around the cast, they are also more likely to be accepting of the use of drugs and bad language featured in the film. Due to the horror genre and the violence near the end it is also likely to appeal to a male audience than females. Our film will also more likely to people with a lower spending power because of how the film is free to watch on youtube and the is aimed at a younger audience who will have less of an income. This means that my audience will probably be in the C1/C2/D category.
Campaign Message
The message of the campaign is to advertise and promote the short film "False Awakening" so that revenue can be maximised.
