LO4 - Evidence of editing

This was the first finished version of my trailer, however it was too slow paced and was not conventional of the genre that my film adhered to. There were also technicals problems, like the fonts not matching and some of the timing being off on the cuts. Due to the large quantity of things that would need to be changed I decided it would be easier just to create a new trailer from scratch.



This is the music I used for my Trailer, I was able to use it due to it being royalty free. I sped up the music in my trailer as I thought that it felt better and allowed for better jump cuts at a higher speed.

LO4: Final video

This is the final cut of the tv trailer for my short film. I reached this version after many different drafts and versions. I decided to use fast paced music as it allows me to use jump cuts and makes the film seem more exciting.

LO3 - Planning advertisements as part of a campaign

Mind Map

Budget

The Budget for my advertising campaign includes use of equipment, software and the distribution of advertisements. I am going to give myself a total budget of £850 as I believe that this is enough to cover everything that I need for a successful campaign.

Equipment - All of the footage has already been recorded so there is no need for any cameras or microphones.

Software - The cost of software is £20 a month over a 4 month period. Totalling £80 for software.

Promotion - The promotion and distribution of my advertisements is where most of my budget will go. I will be making 100 A3 posters which will cost £2.80 each or £280 altogether. Iwill also make 10 A1 poster which together will be an additional £90. The remaining budget will go towards social media promotion, this includes using features like facebooks "boost" and getting popular pages and websites to use the advertisements and promote the film. I will also be uploading my trailer to youtube, this won't cost me anything youtube is a free service.

Mood board

Production Schedule

Location Recce

Risk Assessment

Storyboarding of tv spot

Footage log

For the trailer I didn't have to film any new footage as we had already recorded it all as part of Unit 41. Thereby instead of having to do a new footage log I was able to bring over the one that I handmade as a part of that unit.

LO3 - Production Schedule

This is the production schedule for the creating the audiovisual and print based advertisements as for the short film I created as part of Unit 41. I dedicated most of my time to the Production/editing as this is where I will need to invest the most effort for positive results

LO2 - Planning an advertising campaign

Aims and Objectives
I will be creating an audio visual advertisement for the short film "False Awakening" that I created as part of my CDM diploma. This means that by the end of this unit I will have produced a thirty second TV spot using clips from the film amongst titles and credits; this is because we already have all of the footage we need to create this advert and so will not by required to capture any additional camera footage. I need to make that this advert successfully conveys the tone and genre of my film, as well as hinting at the narrative whilst not revealing a large amount. Most importantly the advert needs to make the consumers excited for the film and want to go and see it.
False Awakening is a short horror/thriller featuring a teenage cast and drug use whilst also having heavy explicit language in some parts. I will not be able to put any of these in the advert because it need to be available for general public consumption, however I may need to put a warning about these elements at some point in the trailer. I will trying to show the genre of my film via use of music and using clips that correlate to this theme. I could also use titles to exemplify this, such as having quotes from film magazine and websites stating quotes like "The scariest film of the year" or "The best modern horror since______"; having commendations like these also work as positive advertising for the film and are likely to attract consumers who notice the praise it is receiving.

Target Audience
The target audience for my film will be younger, approximately aged between 15 and 25, this is due to it being more relatable to them based around the cast, they are also more likely to be accepting of the use of drugs and bad language featured in the film. Due to the horror genre and the violence near the end it is also likely to appeal to a male audience than females. Our film will also more likely to people with a lower spending power because of how the film is free to watch on youtube and the is aimed at a younger audience who will have less of an income. This means that my audience will probably be in the C1/C2/D category.

Campaign Message
The message of the campaign is to advertise and promote the short film "False Awakening" so that revenue can be maximised.