Theses are the screenshots of my presentation that I lead as a part of unit 15/18
From the feedback I've received I can see where people think that changes should be made to my project. The main thing that has been picked up on is my time management, to resolve this in future projects I would look back on this experience and see which elements of production might require more time dedicated to them during the planning stages.
This was the first finished version of my trailer, however it was too slow paced and was not conventional of the genre that my film adhered to. There were also technicals problems, like the fonts not matching and some of the timing being off on the cuts. Due to the large quantity of things that would need to be changed I decided it would be easier just to create a new trailer from scratch.
This is the music I used for my Trailer, I was able to use it due to it being royalty free. I sped up the music in my trailer as I thought that it felt better and allowed for better jump cuts at a higher speed.
This is the final cut of the tv trailer for my short film. I reached this version after many different drafts and versions. I decided to use fast paced music as it allows me to use jump cuts and makes the film seem more exciting.
The Budget for my advertising campaign includes use of equipment, software and the distribution of advertisements. I am going to give myself a total budget of £850 as I believe that this is enough to cover everything that I need for a successful campaign.
Equipment - All of the footage has already been recorded so there is no need for any cameras or microphones.
Software - The cost of software is £20 a month over a 4 month period. Totalling £80 for software.
Promotion - The promotion and distribution of my advertisements is where most of my budget will go. I will be making 100 A3 posters which will cost £2.80 each or £280 altogether. Iwill also make 10 A1 poster which together will be an additional £90. The remaining budget will go towards social media promotion, this includes using features like facebooks "boost" and getting popular pages and websites to use the advertisements and promote the film. I will also be uploading my trailer to youtube, this won't cost me anything youtube is a free service.
Mood board
Production Schedule
Location Recce
Risk Assessment
Storyboarding of tv spot
Footage log
For the trailer I didn't have to film any new footage as we had already recorded it all as part of Unit 41. Thereby instead of having to do a new footage log I was able to bring over the one that I handmade as a part of that unit.
This is the production schedule for the creating the audiovisual and print based advertisements as for the short film I created as part of Unit 41. I dedicated most of my time to the Production/editing as this is where I will need to invest the most effort for positive results
Aims and Objectives
I will be creating an audio visual advertisement for the short film "False Awakening" that I created as part of my CDM diploma. This means that by the end of this unit I will have produced a thirty second TV spot using clips from the film amongst titles and credits; this is because we already have all of the footage we need to create this advert and so will not by required to capture any additional camera footage. I need to make that this advert successfully conveys the tone and genre of my film, as well as hinting at the narrative whilst not revealing a large amount. Most importantly the advert needs to make the consumers excited for the film and want to go and see it.
False Awakening is a short horror/thriller featuring a teenage cast and drug use whilst also having heavy explicit language in some parts. I will not be able to put any of these in the advert because it need to be available for general public consumption, however I may need to put a warning about these elements at some point in the trailer. I will trying to show the genre of my film via use of music and using clips that correlate to this theme. I could also use titles to exemplify this, such as having quotes from film magazine and websites stating quotes like "The scariest film of the year" or "The best modern horror since______"; having commendations like these also work as positive advertising for the film and are likely to attract consumers who notice the praise it is receiving.
Target Audience
The target audience for my film will be younger, approximately aged between 15 and 25, this is due to it being more relatable to them based around the cast, they are also more likely to be accepting of the use of drugs and bad language featured in the film. Due to the horror genre and the violence near the end it is also likely to appeal to a male audience than females. Our film will also more likely to people with a lower spending power because of how the film is free to watch on youtube and the is aimed at a younger audience who will have less of an income. This means that my audience will probably be in the C1/C2/D category.
Campaign Message
The message of the campaign is to advertise and promote the short film "False Awakening" so that revenue can be maximised.
A). This advertising campaign was created to advertise the film "Suicide Squad" and various pieces of merchandise associated with it.
B). The film will be aiming of a target audience of teenagers aged around 15 - 18, these people might not have a large spending power and so would only be able to afford to attend the cinema rarely and most likely choose to see the big blockbusters, these are the people that fit the lifestyle of C1, C2 and B, this is because of how the film tries to appeal to the widest audience as possible, as opposed to a small niche crowd.
C). The advertising for this product is often very colourful and tries to incorporate humour into it, this is partly due to the product being an adaptation of comic book series and so this style makes sense for the product, however it could also be related to how the previous film in the franchise that was released by the studio was criticized for having an overly serious tone; therefore the studio wanted to make audiences believe that this film wouldn't have that problem. The film also tries to show off the cast it has as much as possible, giving as it is an ensemble film about a team, the film created many posters for individual characters which are all variations on the same art style. The film also released with alongside an album which featured original songs by famous artists, this would be to create a new line of revenue whilst also offer advertising in different ways, as each artist would be advertising the film to their fans, thereby attracting a wider audience.Will Smith and Margot Robbie’s characters were represented as the
protagonists of the film in all of the marketing, this could have been the help
DC seem ahead of Marvel in terms of diversity, as the MCU doesn’t yet have a
black leading character in any of their films and won’t do until Black Panther
in 2017 and won’t have a film being led by a female character until 2019.
D). The advertising campaign uses mainly posters and billboards. But unlike other campaigns where there would only be a few different types of these, Suicide squad features an extremely large variety of poster designs, this can be credited to the large cast of the film, as well as the cartoony art style of the posters, which would allow graphic designers more freedom to create a larger amount of images that all fit the same style, without getting repetitive.
E). This TV advert was created to advertise the film suicide squad, and try and tell the widest possible audience to pay to watch the film in the cinema. This advert comprises of 8 seconds of titles cut with 22 seconds of footage. Most cuts in the trailer are quick and shots (particularly after the music has kicked in) last about a second. This advert was created to promote the film Suicide Squad, the trailer is aimed towards a teenage audience and appeals to this market by using lots of bright neon colours and fonts, the trailer also advertises the films as different and rebellious; the tagline "Worst heroes ever" contrasting most modern superhero films and drawing in audiences who may be becoming tired with an overabundance of superhero films; most of the campaign message for Suicide Squad is to convince audiences that this isn't a conventional superhero film and has fixed all of the problems that people have had with previous DCEU films. The longest shot in the trailer which lasts for around 3.5 seconds is of the Joker. This may be due to the fact that he was the character from the film that was causing the most controversy between fans, so by showing him that much in the trailer it is more likely to get people talking about him and draw more attention to the film. The joker also serves as a form of iconography with his abnormal costume design making him one of the most visually dynamic characters of the year, to the point that even people who haven't seen the film would easily recognise him if they'd seen any advertisement for the film. Two shots of Will Smith are also used in the trailer, this is so that the more famous members of the cast are shown off, which gives the film an extra level of credibility. The trailer will have been checked and authorised by the ASA before it could distributed on TV, this means that any issues that there might have been with the trailer would have been dealt with, before the trailer was released.
F). One of the main issues with the campaign comes for the title of the film: the use of the word suicide in a film that is being marketed so widely and will have an effect on children could cause anger from parents and people who don't see it as an appropriate title. However, seeing as the film is being adapted from material of the same name, any issues would have been dealt with during the comics run, which started decades before pre production on the film had even started. Any issues with copyright for properties like music, used as part of the campaign will have been dealt with by Warner Bros before the distribution of any adverts.
G). The ASA (advertising standards agency) will have reviewed all of the advertisements before they ill be released so that they follow the rules that make them suitable for the public, however this will only be applicable to great Britain, whilst the film's wide international audience, will mean that some different types of adverts will be released in some countries that weren't allowed here (and vice-versa).
H). Print based - Many print based adverts were created by Warners bros, this is because of how largely they can be distributed and the large amount of variety that could be made with them. It is also cheaper to make these as they can be done with some pre-taken pictures and a single graphic designer, whereas videos require editors and may cost extra if music is needed. AudioVisual - Audiovisual advertising techniques can grab people's attention more easy, plus they can be advertised using platforms like youtube and instagram, which are both used by millions of people a day. It also allows to show off things like narrative and direction more easily, conveying the artistic style of the film.
